The Gut Stuff join forces with World Gymnastics Championships Liverpool 2022 in exciting new partnership
The World Gymnastics Championships Liverpool 2022 (WGC2022) has today announced health and wellness brand, The Gut Stuff, as an official supplier.
The Gut Stuff was created in 2017 by twins Alana and Lisa, in an effort to empower people to understand more about their gut health and dispel myths about what it really means to be healthy – led by a team of scientists, nutritionists, dieticians and doctors.
The partnership will see The Gut Stuff provide 15,000 high fibre bars for the Championships in October to feed the WGC2022 workforce. The collaboration is aiming to promote happier and healthier lifestyles whether through sport, nutrition, or improved education around general wellbeing. The Gut Stuff exists as a B Corp®, joining a global community of businesses measuring social and environmental impact as a key indicator of success.
Discussing the partnership Gemma Williams Fox, Championships Director of the World Gymnastics Championships Liverpool 2022, said:
“I am extremely pleased to announce The Gut Stuff as an official supplier for this year’s World Gymnastics Championships in Liverpool. They are completely aligned with our values as an event, and we look forward to working closely with them to educate and inspire fans, spectators and our workforce to embrace healthy and active lifestyles.”
The Gut Stuff supports people to learn about gut health with a range of resources on diet, lifestyle, workplace wellness and how to address related health issues. On announcing their partnership, co-founder Lisa Macfarlane said:
“We’re excited to be part of the World Gymnastics Championships Liverpool 2022 and through our role as an official supplier will be bringing our high fibre snack bars to the athletes, workforce, and spectators throughout the competition.
“We’re on a mission to empower gut health in everyone and by working together with the World Gymnastics Championships Liverpool 2022 on a world-class event, we can’t wait to encourage even more people to get to know their gut stuff.”